Hi, Iā€™m Ruoqing Cheng šŸ‘‹

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I design and build human-centered tools that turn complexity into clarity ā€” blending product thinking with frontend execution.
I design and build human-centered tools that turn complexity into clarity ā€” blending product thinking with frontend execution.
Design Philosophy

How I Approach Design

My methodology for creating meaningful digital experiences is rooted in four fundamental principles that shape every decision I make.

01

Data-Informed, User-Centered

My work is grounded in both user empathy and analytical thinking. I use data to identify opportunities, validate direction, and fine-tune experiences that serve real needs.

02

Visual Intent, Engineered Precision

I bring visual and interaction ideas to life through code ā€” ensuring the final experience aligns with the original design vision and works reliably in production.

03

Systems-Oriented Thinking

I approach design as a system ā€” thinking in components, patterns, and scale. This helps create consistency across products while supporting long-term maintainability for teams.

04

Bridging Design and Engineering

I navigate seamlessly between design and development ā€” translating ideas into reality, communicating across disciplines, and contributing to workflows that make collaboration smoother.

Explore my projects

GROOVY
GROOVY
Award WinnerMUSE Creative Awards 2025

Streamlining the dance journey for aspiring dancers.

Product Designer, 2024

I designed Groovy, a platform that helps aspiring dancers discover and attend dance classes.

GROOVY
MUSE Creative Awards 2025 - App - Lifestyle
Healthcare Dashboard and Visual Design
Healthcare Dashboard and Visual Design

A two-day design challenge for a healthcare company focused on longevity and health-related products.

Product Designer & Visual Designer, 2025

This design challenge showcases my end-to-end work on user research, product thinking, design process, and visual deliverables for the dashboard feature, as well as my design rationale and visual deliverables for a product card.

Healthcare Dashboard and Visual Design
Tilth Alliance
Tilth Alliance

A refreshed brand identity for a nonprofit rooted in sustainability and community.

Designer, 2025

I designed a brand system for Tilth Alliance, a Seattle-based nonprofit focused on sustainable agriculture. The identity system reflects their mission through organic visuals, structured layout, and an engaging tone.

Tilth Alliance
Xpertloop Usability Testing
Xpertloop Usability Testing

Usability research for an AI platform that turns expert content into interactive chat experiences.

UX Researcher, March, 2025

As part of a team project, I collaborated with fellow classmates to conduct in-depth usability testing for Xpertloop. We designed test protocols, recruited participants, analyzed behavior patterns, and delivered actionable insights to help improve the user experience of the platform.

Xpertloop Usability Testing
Happy Breeder
Happy Breeder

Playful web-based game for Breeding Cats

Designer & Developer, 2019

I designed and developed Happy Breeder, a playful web-based game for breeding cats.

Happy Breeder

More Projects Coming Soon

I'm constantly working on new projects and ideas. Stay tuned for more exciting developments coming your way!

Let's Connect

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your visions.